About
Welcome to BMW of Murray
BMW OF MURRAY HAS BEEN SERVING UTAH SINCE 1974.
European Motors moved from downtown Salt Lake City to the old Murray fire station in October of 1974, initially selling BMWs and other makes. In the late seventies, European Motors discontinued selling English and Italian cars, changed the dealership's name to BMW of Murray, and became an exclusive dealer for BMW USA.
Owned by the John H. Firmage family, BMW of Murray is the exclusive dealer for BMW in Salt Lake City, Bountiful, and throughout Utah. On May 16th, 2007, we celebrated the grand opening of BMW of Pleasant Grove, our second location. Over the past 45 years, BMW of Murray has expanded from selling 3 BMW models to offering more than 30. The physical plant has undergone 4 major remodels, evolving into a campus that includes the original fire station and seven additional buildings.
If you're ready to work with a team that cares about more than just the bottom line, visit BMW of Murray today and speak with our team in Murray.
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BMW of Murray
4735 State St.
Murray, UT 84107
- Sales: 801-716-4637
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BMW Named Top Luxury Brand in 2025 Consumer Reports Rankings
At BMW of Murray, we're proud to celebrate BMW being recognized as the #1 luxury brand in the 2025 Consumer Reports Car Brand Report Card. BMW continues to lead all premium automakers, surpassing Lexus, Porsche, Audi, and Mercedes-Benz.
Why BMW Stands Out
Consumer Reports evaluates automakers each year based on road-test performance, predicted reliability, owner satisfaction, and safety. BMW earned its top position in the luxury segment by consistently delivering vehicles that excel in every category. From the thrilling handling of the 3 Series, to the innovative technology inside the X5, to the commanding presence of the 7 Series, BMW vehicles are engineered to excite while offering lasting reliability.
A Trusted Name in Luxury
While other luxury brands faced challenges-Mercedes-Benz ranked mid-pack, and Cadillac's scores fell due to EV reliability concerns-BMW remained strong. This consistency reinforces why so many drivers choose BMW not just for style and performance, but for long-term dependability and confidence on the road.
Experience the Best at BMW of Murray
These rankings confirm what our customers already know: BMW sets the standard for luxury vehicles. Every model-from sports sedans to SAVs-combines cutting-edge innovation with the dynamic driving experience that only BMW delivers.
If you're considering your next luxury vehicle, visit BMW of Murray to explore our latest lineup. Schedule a test drive today and discover firsthand why BMW remains the ultimate driving machine-and the top-ranked luxury brand for 2025.